วันอาทิตย์ที่ 23 มิถุนายน พ.ศ. 2556

editorial explains why, despite increased in the enamel and quality efforts, big budget games missed expectations.

a "Great Depression" of sales in North America is to blame for big budget games Square Enix Tomb Raider, Hitman: Absolution and Sleeping Dogs understatement, the publisher said.

In company documents released this week, said Square Enix games despite receiving generally favorable marks from critics, for sale - at the company should - not followed .

"However, we were very disappointed to see that high scores do not translate into actual sales performance," said Square Enix.
  • As previously announced, Tomb Raider (3.4 million), Hitman: Absolution (3.6 million) and Sleeping Dogs (1,750,000) did not meet sales expectations of Square Enix.
  • Square Enix has released this week gaps in their context. Based on the content, sex and scores, the company said it expected to spend Tomb Raider 5-6000000 units, while Sleeping Dogs and Hitman: Absolution sold 2-2500000 and 4-5500000 units each, respectively.
"The European market is generally soft," said Square Enix. "But what struck us most was the huge drop in sales in North America. Not only low sales, but also affected by additional costs to deal with distribution channels, such as price protection and discounts, which put enormous pressure on our earnings. "

Square Enix expects an "extraordinary loss" for the year ended March 31. The company is looking for the new president Yosuke Matsuda - replacing longtime executive Yoichi Wada - transformation of society in times to come. He promised a full review of the company.



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