วันอาทิตย์ที่ 14 ตุลาคม พ.ศ. 2555

We have a file on you: The tools & tricks of social games screenshot

Meet Melissa. She is a mother of forty years, who recently hooked

DragonVale

, a game free-to-play iOS. It is what analysts call a social game

whale

. No, this is not a comment on his physical stature and deep voice, hoarse cafeteria lady. Whale is the kind of player he is, financially speaking. Whales are a very good thing for developers, because they are what make larger purchases and more free to play games.

analytical tools for developers of data collection and profile of Melissa, the question of whether it is likely to be a whale. At this point, the tools to analyze whether

rhythm

quickly (ex: leave the game) and how best to prevent it from leaving the game for the rest of his life.

There is a world of data, manipulation of hearing and visual tricks that occur in social games, but the players never realize. Although it is too early to judge whether these tools can lead the industry, learn how can you give some ideas. Back the veil and see the social game as it really is, okay?

Amazon.com used to be somewhere you have purchased books, but later analysis. At the end of 1990, Brian Lent helped lead the team of information technology to create the Amazon recommendation system. Rewrite the system how the online store worked expansion. Instead of recommending random items on sale, shop now get data from user searches, purchases, behaviors and any other information available for the analysis software.

Recommendations

covered 14 percent of the income of Lent when Amazon was still working right now, is as high as 40 percent of the company's profits. The rest of the Internet could go now as are the games. The video game developers and publishers to reach analysts as Lent, who currently works for systems Middle East. It is one of many companies that offer other analysis software allows heavy number calculations for developers.

At that time, Lent is a speech at the GDC Online, a collection of social game developers and mobile in Austin, Texas. Your audience is a group of aging entrepreneurs curious to get anything from this box have heard for most of the major successes of Zynga, PopCap and Chillingo Facebook.

now covers the third step of the way to a successful game name:. Monetization

"This step is really to optimize the next best deal," said Lent. "If you have nothing else to show the user what is the best (analytically speaking) are more likely to buy next?"

"Metrics" is a word commonly used among developers of social games industry did not exist until analysts as Lent has arrived. You hear people say a lot in a show like GDC Online. Sometimes, a way of knowing, and sometimes with signs of light that illuminate dollars excited eyes. In 2009, social games earned $ 4 billion per year.

According to the research of Lent, the market will reach $ 30 billion in annual sales with increased discharges to 21.7 million - more than five times what they were three years . The market is growing and attracting developers like Zynga who are well versed in the towers design and visual analysis have made it successful policy websites. Now they use the same tactics of the game

When the user has bought a social game that have committed. Like all social games are fun to play on its own merit, developers connect readers with a carrot on a stick. Analysis tool designers say when an offer is made to the player. For example, a whale may be planning to come back to reality and leave their homes

DragonVale

. That is when developers need to "examine ways to promote and mobilize people."

Photo Photo Photo Photo Photo Photo "Collect all the data you can!" Exclaims-Lent. "The location, time of day, has not responded to offers evidence demonstrated that it has responded by inviting friends ... all this data set is very, very valuable. Regardless of how it works, make that it is the collection of all data as you can.


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