วันอังคารที่ 7 สิงหาคม พ.ศ. 2555

Sony cut its annual profit forecast, as it faces a strong yen and falling sales of televisions and game consoles

The red ink

Sony

aggravated during April-June quarter and cut its annual profit forecast faces a strong yen and falling sales of LCD TVs and game consoles.

Japanese electronics and entertainment company on Thursday announced a quarterly loss of ¥ 24.6bn (£ 202m) compared to 15.5 billion yen loss a year earlier.

Sales rose 1.4% to ¥ 1.52tn, aided by cameras, professional broadcasting products and mobile phones.

Tokyo-based Sony has cut its earnings forecast for the year to March 2013 to a profit of 20 billion yen, down from 30 billion yen projected in May, citing uncertainty in the exchange rate and world demand.

The company said it was hurt during the quarter April-June by a strong yen, which eroded overseas earnings, and lower sales of LCD TVs and PS3 and video game consoles PS Vita.

was also beaten by an expenditure of 20 billion yen in income taxes was ¥ 11.3 billion restructuring charges for the quarter, and a great investment in the production of sensor image.

Sony recorded a ¥ 456.6bn loss

in the previous year. This was the fourth consecutive year of losses and the biggest loss in 66 years of history.

Once the stellar brand of technological capabilities of Japan, Sony has lost its luster. They knock on TVs from Samsung Electronics of South Korea and on devices like the Apple iPhone and iPod.

Problems

Sony

were compounded in 2011 by the damage and the plant supplier in northern Japan after the earthquake and tsunami of March.

key

around Sony is stopping red ink in its television business, which has lost money for eight consecutive years. Losses expected to continue during the current fiscal year.


The job cuts announced by Hirai, come over a couple of laps under his predecessor, born in Wales, Sir Howard Stringer, who remains chairman and was the first foreign charge of Sony.


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