วันพฤหัสบดีที่ 24 พฤษภาคม พ.ศ. 2555

Japanese giant hopes to be successful in the west

With revenues of around £ 348m in the first quarter of 2012 alone, GREE maybe the largest social gaming company in the world. What is Zynga? Their earnings were around £ 204 million for the same period.

All proceeds from wine GREE mobile games, and most of them were made in his native Japan. However, the company is a major worldwide effort in 2012, acquiring companies and agreements with Western developers and publishers to make their games on their mobile social gaming platform.

This week (May 23) launched the ERM software development kit for its newest community, based on the fusion of Japanese platform with OpenFeint, the U.S. Mobile social gaming community has bought into April 2011. The company says it will be over 60 games available worldwide in September 2012.

In early May, I sat down with the CEO Yoshikazu Tanaka GREE for an interview in London. One reason why it took so long to write is a succession of new since then.

hours after the interview, GREE U.S. announced it was buying mobile game Funzio company $ 210 million. Then, its stock dropped because of rumors (correctly) that the engineer of the "Kompu Gacha" used in several of its Japanese games would be outlawed. And then came the financial performance of the company.

Thus, Tanaka did not mention any of these things, focusing instead on the broader strategy of GREE, both at home and abroad.

Pre-Funzio

acquisition, GREE had 250 employees at its headquarters in San Francisco, 50 in each of Seoul and Beijing, and 15 in the UK. The company launched a couple of games in the U.S. - Alien Zombie Jombie and family -. With more to come

"The plan is to have the titles we've published in Asia, America and get on the European market, but at the same time, I think we can develop products in Europe , well, "said Tanaka, speaking through an interpreter.

"In America, people involved in the mobile domain appear to have a pretty good idea of ??what we want, but in Europe we have a long way to go in terms of people are aware of this and GREE we do. "

Many independent developers of mobile games are very aware of what you do GREE -. It is one of the companies in the hope of acquiring them, with Zynga and fellow Japanese firm DENA

asked about the acquisition strategy of your company, Tanaka played admirably straight bat Funzio supply plans would be announced. "This is not the case that our strategy is" we buy companies like the games we can, "he said.

He is optimistic about the potential of mobile social games in the West, based on the experiences of GREE in Japan.



Find best price for : --DeNA----Facebook----Papaya----Game----Funzio----Tanaka----Yoshikazu----GREE--

0 ความคิดเห็น:

แสดงความคิดเห็น

Blog Archive