วันศุกร์ที่ 10 มิถุนายน พ.ศ. 2554

The consensus of panelists in the first major discussion of the Open Mobile Summit in London today was that the mobile data access will always be bundled with paid apps, as the operator more efficient ways to use push to develop a mobile overstretched spectrum. This could see Angry birds to serve as available, even on foreign roaming at no extra cost.

Rovio 's' mighty eagle '[insert joke here] Peter Vesterbacka said that as long as the target for long-term audience growth over short-term money, pooling their data with applications is a good idea. "We look only to our fans and our brand, so if it 'sa great experience, we' ll do it."

Peter Vesterbacka, Rovio developer for Angry Birds, talks about porting it to Chrome
Peter Vesterbacka. Photo 0dailylifeofmojo on Flickr. Some rights reserved

The unfulfilled promise of mobile advertising

Nevertheless account for only 1% of U.S. TV advertising spending, mobile advertising has to go along way. Rovio 's Vesterbacka said that shift is simply time to establish because of the devaluation of chains. "There are people out there paying $ 300,000 for a 30-second spot while Glee. We can do a lot for $ 300,000 in birds Angry ..." What the Commission said Vesterbacka it 's right Rovio that 95% of revenues, that's where they put in the work building the game, and even Apple 's 30% take is very fair, is to have revenue they used to with the operators in the days before the App Store to bargain compared.

Amazon 's leading mobile service Aaron Rubenson said developers are very interested in the introduction of advertising. "There are 'sa new dimension of equality operator because of the payment information they have, as part of the information, the game developers have a social class analysis serving -. the opportunity to much more relevant targeted ads"

Operators vs. apps

"It 's not our core competence, to build an App Store," says German man. "Our core competency is in helping clients find the right equipment, the right deal, the right applications and network functions."


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